Martynas Pilkis
2013-02-08

Smalsiems: kokių gairių laikosi šio tinklaraščio autoriai?


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Nesu dažnas radijo klausytojas. Bet, kai klausausi patinkančios radijo stoties, lydi jausmas, jog netrukus grosianti daina patiks, nors ir nežinau, kokia ji bus.

Manau, panašus pajautimas turėtų kilti ir skaitant mėgiamą tinklaraštį. Tarp įrašų būna kažkas juos rišančio, dėl ko perskaitęs kelis tekstus įgauni pasitikėjimą, jog ir laukiantys ateityje bus ne ką prastesni.

Rišančioji medžiaga – ne kokia magiška kvintesencija ar neapibrėžtoji redaktoriaus akis. Geriausia, kai tai yra gairės, su kuriomis sutinka dauguma autorių. „Neliberaliai“ tokias gaires turi, ir autoriai stengiasi jų laikytis. Štai jos:

  1. Rašyk trumpai ir aiškiai. Įrašo ilgis – 450-550 žodžių.
  2. Sugalvok įtaigų ir įdomų pavadinimą. Pavadinimas „Apie…“ gal ir tikslus, tačiau nesužadina apetito skaityti.
  3. Rašyk tik aktualiomis temomis, apie dalykus, kurie yra svarbūs ne tik tau. Jei tema yra viena iš tų, kurios laikomos „visada aktualiomis“, būtina surasti kuo ši tema reikšminga dabar, susieti su neseniai įvykusiu įvykiu ar pan.
  4. Nepateikinėk kategoriškų klišinių teiginių be jokių įrodymų ir paaiškinimų. Jei tavo įrašas nesako nieko naujo arba nepadeda atrasti senos tiesos naujame kontekste, galbūt išvis neverta jo rašyti.
  5. Iliustruok skaitytojui atpažįstamais pavyzdžiais iš gyvenimo. Teorinė kalbėsena yra mažiau pageidaujama tinklaraštyje už pamokančios patirties (kad ir ne savos) atskleidimą. Neapsiribok vien tik asmeninių išgyvenimų dalinimusi.
  6. Į blogą (nuo angl. žodžio „blog“) nerašyk vien apie blogį. Nežlugdyk skaitytojo sukeldamas jam bejėgiškumo jausmą ar pyktį dėl aprašytos visuomeninės opos. Pasiūlyk veiksmą, įkvėpk viltį.

Yra ir dar viena taisyklė: į „Neliberaliai“ nerašo moksleiviai. Taip, jums nesivaidena: šiame tinklaraštyje tikima, kad su Brandos atestatu kartu ateina šiokia tokia branda.

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Bendros gairės – dalykas geras. Tačiau, mano galva, kiekvienas rašyme tobulėti siekiantis žmogus turėtų laikytis ir asmeniškai prisiimtų gairių. Tarkime, rašydamas į „Neliberaliai“ papildomai laikausi tokių nuostatų:

  1. Kuo trumpesni sakiniai, kuo trumpesnės pastraipos. Deja, interneto skaitytojai labai negabūs dėmesio išlaikymui. Tenka taikytis.
  2. Numeruoti arba punkčiukiniai sąrašai, kursyvas ir kitos skaitymą palengvinančios priemonės – naudoju.
  3. Lietuvybė. Kuo mažiau tarptautinių žodžių! Ten, kur įmanoma (beveik) lygiavertiškai pakeist lietuvišku žodžiu – keičiu.
  4. Pradžia. Daug dėmesio skirti pirmiems 50 žodžių. Nuo jų dažniausiai priklauso, ar žmogus suskaito viską, ar perjungia kitą naršyklės kortelę.

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Dabar, kai jau viešai paskelbtos tinklaraščio nuolatinių autorių gairės, svečio vardu čia rašantiesiems nebereikės spėlioti į jas taikantis.

Nori parašyti šiame tinklaraštyje kaip svečias? Rašyk man el.paštu m.pilkis@gmail.com

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Komentarai ( 1 )

  1. Galima atkreipti dėmesį ir į XX a. reklamos rinkos legendos Davido Ogilvy patarimus rašantiems:

    “How to Write” by David Ogilvy:

    The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
    1. Read the Roman-Raphaelson book on writing*. Read it three times.
    2. Write the way you talk. Naturally.
    3. Use short words, short sentences and short paragraphs.
    4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
    5. Never write more than two pages on any subject.
    6. Check your quotations.
    7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.
    8. If it is something important, get a colleague to improve it.
    9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
    10. If you want ACTION, don’t write. Go and tell the guy what you want.

    David

    (Source: The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners)

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